COMMUNICATIONS SPECIALIST - Project Management Institute
April 2021 - Present

• Lead and execute strategic communications planning, campaigns, and programs for teams and executive leadership including timelines, channels, and messaging on behalf of key stakeholders including DE&I, Strategy, Compliance, and Employee Belonging

• Present proposals for new communications strategies to senior leadership to increase day-to-day functional efficiency

• Own, coordinate, and host weekly organization-wide meetings to inform staff on strategic direction and other team functions to draw a line of sight between their work and organizational objectives

• Produce and manage content on key communications platforms including PMI’s internal intranet site, all-staff emails, articles, newsletters, presentations, leveraging a minimum of 7 touchpoints per communication

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COMMUNICATIONS CONSULTANT - Lila Public Relations
May 2020 - Present​

• Produce strategic communications plans for 5 diverse clients across industries (Transportation, Wellness, Publishing, Fitness) to grow internal/external engagement

• Produce promotional brand materials and internal Policy Guidelines for management and staff across 4 corporate divisions of a North American transportation company

• Provide consulting services in all areas of communications including execution of comms strategies, media relations, web, blog, press release & social media curation and management

• Work closely with clients to understand their needs and brainstorm innovative ideas to reach targeted audiences, including the development of “Driver Appreciation Week” and “Article of the Month” posts

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ACCOUNT COORDINATOR - Strategic Objectives

January 2020 - April 2020

• Produced consistent, on-brand promotional written materials including news releases, media alerts, fact sheets, and media briefings for three high-profile accounts 

• Developed communications strategy and editorial calendar for projects relating to Kellogg and Groupe Marcelle

• Led onboarding of Keen Footwear including mass media pitching across Canada

• Responsible for Scotties Tournament of Hearts Campaign coverage report using MRP software

• Managed a public relations intern to report on campaign and program engagement

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PUBLIC RELATIONS INTERN - BPR Inc. (Sugo Communications)

August 2019 - December 2019

• Conducted research to produce written materials including web content, press releases, media pitches, public and media invitations, articles, social/blog posts, & newsletters

• Pitched story ideas for product/ experience inclusion to high-profile influencers & journalists, generating over 10 million media impressions

• Developed lasting relationships with media members in social, broadcast, and podcast